ALL YOU NEED IS HAND

Submitted by: Nuri G.

Object:

To prepare a non-porngraphic campaign for Pornhub.

Issue:

The campaign is non-porngraphic. We can’t use the usual ways to tell ourselves. So we need a real insight and an icon for this.

Insight:

No one can stand in this web site without using their hands. At least they need them to access the site.

Claim:

ALL YOU NEED IS HAND

Campaign Summary:

Because of our icon is a hand, our campaign will easily integrated into any media. Because everyone has it or familiar it. And they use it often in their daily life. So, with our effective insight, we will announce “Pornhub” name to the whole world in a short time.

TV:

People of different nationalities, with different types of hand will sing our “All You Need Is Hand” song with the music of “All You Need Is Love”. This will be our image film. Depending on budgetary situation, we can use celebrities in our movies. Sure, it increases the effect of the campaign.

Radio:

People who anneunced as “Pornhub Choir” will sing our “All You Need Is Hand” song on the radio.

Outdoor:

We will choose our outdoor images with our Instagram campaign. People all around the world will upload their #allyouneedishand photos, then we will show them on the billboards with their usernames. Our outdoor campaign will exhibit all nationalities hands. It will be also include female hands. Female hands will make heart shape by combining their middle fingers.

Internet:

Our main Internet channel will be our social media channels. Our main social media channels will be YouTube and Instagram. After starting our image campaign, the individual accounts of users that upload their photos and videos that related with our campaign, we’ll move on these conventional media channels with their usernames.

Direct Marketing:

Most of daily life, we use our hands. Based on this case, we will prepare local ads in the toilets, buses, subways and universities. For example we will write on bus handles “For keeping this holder and watching something on Pornhub, All You Need Is Hand” In this way, everything we do with our hands will bring our minds Pornhub.

DATEMarch 2014

NOTES176

TAGS Finalist, submission,

VIEW ONLINE here link

Notes